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Beautiful website design, made effortless

Create your own website with an intuitive drag and drop editor, no-code design features and innovative AI tools. 

Multiple elements of a site being edited in the Wix editor.

Build your site with interactive AI

Describe your ideas and preferences and get a hyper-tailored website that’s as authentic as you are.

Or pick the
perfect template

Choose from 900+ designer-made website templates—all fully customizable and tailored for any industry.

Customize every detail of your site

theme

Fresh

theme

Classic

STRIP LAYOUT

LAYOUT

50%

50%

STRIP LAYOUT

LAYOUT

100%

ADD SECTION

SECTION

ADD SECTION

sECTION

ADD IMAGE

IMAGE

ADD IMAGE

IMAGE

Homepage for an eCommerce website.
Homepage for an eCommerce website.

Create on-brand
content with AI

Write copy

Prompt AI to craft on-brand text for anything from titles to full pages just by entering a short description.

Generate images

Describe the visuals you want to see and let AI create them for you in a matter of seconds.

Edit images

Use AI to make adjustments to your images so each pixel matches exactly what you’ve got in mind.

Bring your site to life with design that wows

Make more than just an impression with amazing design features that are advanced, yet incredibly easy to use.

Product image for a face cream brand featuring a transparent video element.
Product image for a face cream brand featuring a transparent video element.
Product image for a face cream brand featuring a transparent video element.

Videos

Stand out with exclusive technologies like Video Mask and Transparent Videos. 

Interactions

Engage your visitors with custom interactions triggered by mouse movement.

Title for a tennis club with a tennis ball that follows the cursor.

Graphics

Add some flair with your pick of graphics, from simple shapes to scalable vector art.

Gradients

Create the mood you want with gradients that bring depth and texture to your site.

A lamp that turns on and off with the movement of the mouse.

Animation

Grab your users’ attention by adding captivating, playful animations. 

Scroll effects

Bring your audience into your story with powerful scroll effects.

Scale your business with built-in solutions

Fuel your growth potential

Attract larger audiences by using Google and social ads, and boost engagement with AI-powered email marketing.

A social media ad, Google ad and an icon for AI email creation for a hair care product line.

Take charge of your SEO

Get the tools and guidance you need to tackle SEO, gain exposure and rank on search engines like Google.

Homepage and a Google ad for a hair care product line.

Generate more income

Tap into new revenue streams by selling products and services, starting a blog, hosting events and more.

Screenshot of an order summary in the checkout stage.

How to design
your own website

Follow these simple steps to design your site today.

  1. Map out your goals. Nail down your site’s purpose, who it’s for and what you want to achieve.

  2. ​Start designing.  Explore 2000+ free templates or let the AI website builder craft it for you.

  3. Customize your website. Easily tailor your site to your brand with the drag and drop editor.

  4. Add visual effects. Make your site memorable with easy-to-use design features.

  5. Publish your website. Claim your custom domain name, connect it and go live.

  6. Promote and drive traffic. Use built-in marketing tools to boost growth and extend your reach.

Designed on Wix

Coco Gonser Photography website, built Wix
Sonja Van Duelman, created with Wix
Roee Ben Yehouda website, made with wix
Hedof site created with Wix
Dopple Press built with wix
Lemontree + Co website
Daniel Aristizabal site, built with the Wix site builder
Sharon Radisch - user website

Dive deeper into website design

Website design components

30 best website designs for inspiration

Website monetization examples

5 web design tips for an outstanding site

Examples of inspiring website design

What is web design? A comprehensive guide

Get support anytime, 24/7

Get answers

Watch tutorials and read detailed articles in the Wix Help Center.

Contact us

Ask for assistance by chat or schedule a call with a Customer Care Expert.

Hire a website designer

Explore our marketplace to find a professional to design your site. 

FAQs

What are the different types of web design?

There are various types of website designs to match different types of websites. Here are a few examples:


  • Single page design: Ideal for small projects or simple content presentation. It's concise and delivers information on a single scrollable page.

  • Dynamic page design: Suited for scaling websites, such as an online portfolio, that has changing content. It allows for easy updates and expansion as your content grows.

  • Adaptive page design: Ensures a seamless user experience across different devices and screen sizes. It adjusts the layout and content presentation accordingly.


Learn more about website layouts

What are the main elements included in custom website design?

Modern website design incorporates several key elements for an appealing and functional site. These include:


  • Layout: The way content is structured on your website for easy navigation and readability.

  • Typography: The selection of fonts and their arrangement for clear and aesthetically pleasing text presentation.

  • Color: A thoughtfully chosen color scheme that aligns with your brand and enhances user experience.

  • Imagery: High-quality images and graphics that enhance visual appeal and convey your message effectively.

  • Navigation: User-friendly menus and navigation bars that make it easy for visitors to find what they're looking for.

  • Accessibility: Ensuring your website is designed to be accessible to all users, including those with disabilities.

How do I choose the best website design software?

The best website design software is one that will support you in reaching your specific goals. As you research which software is right for you, there are several key points to keep in mind, including:


  • Ease of use: Intuitive drag and drop software that requires no coding and loaded with innovative AI tools.

  • Creative freedom: The ability to design and fully customize your website down to the last detail.

  • Rich variety: A large collection of templates tailored to nearly every type of industry and business.

  • Advanced capabilities: Eye-catching design elements that are both professional and simple to implement.

  • Scalability: Additional built-in solutions like email marketing and SEO tools that will help grow your business.


Wix fulfills all these requirements, giving you what you need to design your site and confidently run and grow your business all in one place.

What are the most important website design principles?

When it comes to designing websites, certain principles are considered essential for success. These include prioritizing content "Above the Fold" for immediate impact, establishing a clear visual hierarchy, optimizing the design for all devices and using visual cues effectively. Explore more principles of design

Which steps are included in the process of designing a website?

The process of designing a website typically involves several stages:


  • Goals & planning: Defining the website's purpose, target audience and objectives.

  • Design: Creating the visual and structural aspects in your website builder, including layout and aesthetics.

  • Content & content visualization: Developing and integrating relevant content, such as text, images and multimedia.

  • Development: Building the website using coding and programming languages.

  • Launch: Deploying the website for public access.


Learn how to design a website

Can I design a website using AI?

Yes! With our AI website design generator, you can create best-in-class sites in no time using a conversational interface. Once your site has been created by our AI, you can easily adjust the theme, layout and text until you are satisfied with the result. Plus, you can use Wix's AI tools to instantly create engaging content anywhere you need it, enhance your site look with AI-generated images and even get AI optimized SEO meta tags and emails.

Should I hire a professional to create the web design for my site?

Wix’s no-code website builder is intuitive to use and costs significantly

less than hiring a website designer. However, if you are looking for expert help, you can hire a freelance web designer through the Wix Marketplace at a cost that works within your budget. Web design services typically start at $500–$2,000 for basic websites and run as high as $5,000–$10,000 or more for custom designs.

How can I ensure top performance when creating new website designs?

Achieving optimal performance in website design involves several steps:


  • Process: Collaborate with developers to ensure the technical aspects are optimized for performance.

  • Image optimization: Optimize images to reduce file sizes without compromising quality.

  • Balancing features and performance: Strive for a balance between feature-rich content and optimal loading times.

  • Infrastructure: Consider the website hosting and server infrastructure to ensure smooth performance.


Learn about Wix website performance

What are the different business solutions offered by Wix?

Wix offers a wide selection of business solutions for eCommerce, scheduling,  events, blogs and more. Include whatever features you need, and always feel free to add more as you grow to maximize revenue for your site. 

Does my website come with hosting already included?

Yes, you get reliable, scalable multi-cloud web hosting built right in. You also get automatic disaster recovery, global CDN coverage and two layers of DDoS protection. Plus, with 24/7 security monitoring, along with HTTPS and SSL protection, your site stays safe and secure—giving you total peace of mind.

Create something unforgettable.

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